HOYA Lens (S) Pte Ltd

ITE-Hoya Lens (S) Pte Ltd MOU Signing & Opening of Eyewear @ ITE

On 4 Nov 11, ITE inked a Memorandum of Understanding with Hoya Lens (S) Pte Ltd. This MOU partnership with Hoya, a market-leader in advanced optics technologies, will open up new opportunities for our students.

With access to the latest ophthalmic lens products and industry know-how through training programmes and industry attachments, our students from Nitec in Opticianry will be well prepared with market-relevant skills for employment. The Nitec in Opticianry was launched earlier in January this year in response to the greater demand for quality eye care in Singapore.

After the MOU signing ceremony, Mr Bruce Poh, Director & CEO, ITE and Mr Yasuka Miyakawa, CEO, Hoya Lens Asia Headquarters proceeded to the new eyewear retail outlet – Eyewear @ ITE to officiate its opening where ITE College East’s Lion Dance troupe put on a great performance to celebrate the opening of the outlet.

The creation of a new eye-care outlet will create rich learning experiences for our students. The outlet will be well-stocked with optical lenses and frames, courtesy of HOYA.  Equipped with testing rooms and a wide range of optical frames and products, it also boasts the largest lens-cutting teaching laboratory in Singapore.

The guests were given a guided tour at the outlet and laboratory. EyeWear @ ITE will be managed by our staff and students, with students actively involved in the day-to-day running of the outlet. They will be trained in ophthalmic testing procedures, retail management and customer service which will give our students the chance to build entrepreneurial skills through their involvement in the decision-making process that comes with managing the retail outlet. They will have first-hand experience in seeing how their decisions will impact customer satisfaction and business success.
Click here for more photos.